Neap App
Neap is a startup company supported by Falmouth University, UK Research and Innovation, NHS (Royal Cornwall Hospitals). The main goal of the project is to simplify and systematise such processes as filling out a medical logbook every day, and making notes on the calendar. The app comes with some game elements aimed at encouraging users. The target audience is people with diabetes from different groups.
01
Problem Statement
The main idea was to develop a mobile application with a user-friendly interface that would evoke an emotional response from the user. According to research, diabetic patients are more often depressed, so it was important for us to design an interface that would create a feeling of care and support for this type of user, to show them that they are not alone.
02
Solution
During the research, I realised that the best option for visualising information would be a cute mascot who meets the user on the dashboard and accompanies them throughout the session.
Today people are increasingly delving into the digital environment, so, one way or another they come across game mechanics: the user receives a daily login bonus in the application, which motivates them to monitor health and regularly log in to Neap. A separate set of illustrations were drawn for each reward.
03
From Research to App Launch
UX Research
The first stage of the project was UX research. We analyzed the main competitors and identified their strengths and weaknesses to understand what solutions other companies have invented in the field of self-care for diabetics, as well as to avoid mistakes that can result in poor product quality.
After a thorough analysis of competitors, we did research on the target audience and found out their pains and needs. This made it clear what people lack in similar products and what we should focus on.
Roadmap, App Architecture, Userflow
The major and important step for us was to come up with a clear architecture of the application, consider all patterns of user behaviour, and organise the structure of Neap in such a way that the application interface is easy to use and accessible even to beginners.
04
Result
Launched selling website and mobile app for Neap - Diabetes self-care at your fingertips!
Good health and mental well-being are important to everyone. We have created and launched an application that assists not only in terms of self-care for diabetic patients but also in terms of psychological support. The main goal of Neap is to motivate users to monitor their health and find groups of support among diabetics. The goal was achieved thanks to the well-thought-out UX and visual component of the application.