Hello! I’m Fiona: UX-UI & Product designer.
Hello! I’m Fiona: UX-UI & Product designer.
Hello! I’m Fiona: UX-UI & Product designer.
Transforming Ideas into Intuitive Experience.
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Case Studies
02
Work Experience
Dec 2022 - Jul 2023
Product Designer, Applica Agency
Developed App Store Optimisation (ASO) strategies, boosted click-through rates, improved install conversion, and secured higher rankings based on marketing data such as Google Analytics and Hotjar for Mental healthcare & Meditation-related apps boosted the number of Premium subscriptions and downloads by 12.6%. I updated marketing assets and promo materials for the following apps, which enhanced engagement and brand recognition by 12%.
Dec 2022 - Jul 2023
Product Designer, Applica Agency
Developed App Store Optimisation (ASO) strategies, boosted click-through rates, improved install conversion, and secured higher rankings based on marketing data such as Google Analytics and Hotjar for Mental healthcare & Meditation-related apps boosted the number of Premium subscriptions and downloads by 12.6%. I updated marketing assets and promo materials for the following apps, which enhanced engagement and brand recognition by 12%.
Dec 2022 - Jul 2023
Product Designer, Applica Agency
Developed App Store Optimisation (ASO) strategies, boosted click-through rates, improved install conversion, and secured higher rankings based on marketing data such as Google Analytics and Hotjar for Mental healthcare & Meditation-related apps boosted the number of Premium subscriptions and downloads by 12.6%. I updated marketing assets and promo materials for the following apps, which enhanced engagement and brand recognition by 12%.
Apr 2021 - Mar 2022
UX-UI Designer, Phenomenon Studio
Successfully developed and launched the non-commercial app (Neap: Mindful Diabetes Journal) applying gamification features in Healthcare and MedTech-related apps. Conducted thorough market research and produced detailed designs for 5 new products, resulting in a 20% increase in customer satisfaction. Enhanced design systems and promotional materials for business owners resulted in a 23% increase in retention.
Apr 2021 - Mar 2022
UX-UI Designer, Phenomenon Studio
Successfully developed and launched the non-commercial app (Neap: Mindful Diabetes Journal) applying gamification features in Healthcare and MedTech-related apps. Conducted thorough market research and produced detailed designs for 5 new products, resulting in a 20% increase in customer satisfaction. Enhanced design systems and promotional materials for business owners resulted in a 23% increase in retention.
Apr 2021 - Mar 2022
UX-UI Designer, Phenomenon Studio
Successfully developed and launched the non-commercial app (Neap: Mindful Diabetes Journal) applying gamification features in Healthcare and MedTech-related apps. Conducted thorough market research and produced detailed designs for 5 new products, resulting in a 20% increase in customer satisfaction. Enhanced design systems and promotional materials for business owners resulted in a 23% increase in retention.
Aug 2019 - May 2021
UX-UI Designer, Anuitex Solutions
Prototyped websites and apps for both iOS and Android platforms, aligning with user experience principles and adhering to the company's brand guidelines. Collaborated closely with the development team to produce designs, ranging from initial wireframes to high-fidelity mockups, resulting in an 18.4% increase in sales for the LifePharm website. Mentored junior and trainee designers to create side projects aligning with consumer preferences and market trends.
Aug 2019 - May 2021
UX-UI Designer, Anuitex Solutions
Prototyped websites and apps for both iOS and Android platforms, aligning with user experience principles and adhering to the company's brand guidelines. Collaborated closely with the development team to produce designs, ranging from initial wireframes to high-fidelity mockups, resulting in an 18.4% increase in sales for the LifePharm website. Mentored junior and trainee designers to create side projects aligning with consumer preferences and market trends.
Aug 2019 - May 2021
UX-UI Designer, Anuitex Solutions
Prototyped websites and apps for both iOS and Android platforms, aligning with user experience principles and adhering to the company's brand guidelines. Collaborated closely with the development team to produce designs, ranging from initial wireframes to high-fidelity mockups, resulting in an 18.4% increase in sales for the LifePharm website. Mentored junior and trainee designers to create side projects aligning with consumer preferences and market trends.